Sunrise: 30 June 2016 15:00 UTC au 29 August, 2016 23:59 UTC.
Only for trademark holders with a valid SMD file.
Many entities that request the same domain name during the Sunrise period will settle their claims via an auction.
Once the sunrise period ends here are 7 different periods in order to be able to register your .SHOP before opening at all. But why so many times and what are they used for?
In fact, it’s very simple. If you really want a domain name that is important to you or your company and you do not have the rights to register in Sunrise, you can do so here. But be careful, the first phase is the most expensive. According to the Registrars this can vary but enormously between 20 000 and 30 000 USD plus the price of the domain in the 60 $ to 70 $. At each phase, the cost of the administrative fee decreases until reaching the GO LIVE where there will be only the cost of the domain name.