22 June, Singapore — ICANN’s historic decision to expand the realm of top-level domains brought unprecedented coverage this week. Over 1,100 news articles appeared on Monday, and by Wednesday, the number had climbed to more than 2,000.
Yet to people who have not participated in ICANN’s processes, understanding what exactly is about to change, and what it means, is not easy. That’s why the Board called for a period of several months dedicated to raising awareness around the world about the opportunity coming in January, 2012.
The new video, « Get Ready for the Next Big .Thing: An Overview of New gTLDs, » provides an early example of educational materials that ICANN will produce to raise awareness. In about seven minutes, the video explains the basics of the domain name industry and of new gTLDs to potential applicants, whether they hail from communities, businesses, or governments. The video lists both the opportunities and the challenges of deciding to run a registry.
Though the English version of the video is available first, the video is being fully produced in Arabic, Chinese, French, Russian, and Spanish. Because of ICANN’s commitment to raising awareness world-wide, the video was not merely subtitled or over-dubbed, but uses six different actors, native speakers of their respective languages, reproducing the same translated script. All versions of the video will be available by 1 August, 2011.
If you are (or know someone) who is curious about new generic top-level domains, but need some help understanding domain name terminology, invest seven minutes with this video – and get ready for the next big .thing.
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